Smartphone usage among nurse practitioners and physician assistants slightly increasing
More nurse practitioners and physicians assistants are using a smartphone for professional purposes, according to Kantar Media’s Sources & Interactions 2013 Study – Physician Assistants/Nurse Practitioners Edition. The percent that use these devices for work reasons has increased by 7% year-over-year and there really isn't a difference between these two groups.
However, both groups of healthcare professionals still lag behind physicians’ use of smartphones for work. The Kantar Media Sources & Interactions Study, March 2013 – Medical/Surgical Edition found that 74% of physicians surveyed use a smartphone for professional purposes, a 9% increase year-over-year.
Overall, smartphone-using nurse practitioners are more likely to use mobile apps compared with smartphone-using physician assistants. These apps include diagnostic tools/clinical reference, drug and coding references and others. When taken collectively, nurse practitioners’ and physician assistants’ use of mobile apps on smartphones is similar to that of all physicians.
Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Physician Assistant/Nurse Practitioner Edition, conducted every year, is designed to profile physician assistants' and nurse practitioners’ media use in these areas of interest to healthcare marketers and media professionals.
To find out more about the study and specialty-specific data, let us know.