Check out what’s new - Sources and Interactions with physician prescribing data

If you are a current subscriber, you already know that the Sources and Interactions Medical Surgical study gives you important insights into how physicians stay up-to-date on industry developments and interact with sources of information like digital and traditional media, technology and promotional messaging.

We have great news - now you can analyze Sources and Interactions data by prescribers of specific drug classes and prescribing patterns! This supplemental report contains the same "Sources of Information" tables you value and currently use, but now you have the ability to filter by prescribers of various drug classes.

With the supplemental report, you can access several drug groupings such as Multispecialty, Allergy/Pulmonary, Dermatology, Diabetes/Endocrinology, Gastroenterology, Infectious Disease, Neurology/Psychiatry, Obstetrics/Gynecology, Oncology and Rheumatology. As a convenience to users, Kantar Media organized the drug classes into broad categories for conditions likely to be treated by these specialties. The tables are organized within these categories by the individual drug classes.

Below are a few findings/insights from this supplemental report:

Find out if prescribers of a certain drug groupings value sources of information differently than total doctors…

  • Prescribers of Anticholinergic drugs are 20% more likely to value pharma medical liaisons versus all doctors surveyed.
  • The top 5 information sources preferred by Anticholinergic drug prescribers are:
    • Professional portals
    • Current print medical journals
    • Attending CME meetings
    • Colleagues
    • Mobile apps for drug reference 

Compare doctors’ information source preference or exposure based on their prescribing level:


  • While they place the same importance on online/app versions as the total sample, prescribers of Diabetes DPP-4 Inhibitors find the print version of current issues of medical journals to be an important/very important source of information more than the total sample of doctors does.

If you already subscribe to the Sources and Interactions study, you can access the supplemental prescribing data report now. If you don’t subscribe to the study or you want to learn more about what is included in the study and supplemental data, please contact your Account Manager or Client Service at prohealthclientservice-us@kantarmedia.com or 646-895-8528.



Search article


You might also be interested in...

Heart healthcare research
Healthcare Research
Read more
Attitudes & Behaviors (thumbnail)
Attitudinal and Behavioral Insights
Read more