Sources & Interactions March 2016 Medical Surgical Edition

The March 2016 Medical/Surgical Sources & Interactions Study is available now to Kantar Media clients.

This new release includes some notable upgrades to the Sources & Interactions study and format, including:

Two Waves of Content

  • Perceptions on advertising in print and in-person
  • Deeper insights on online activities and the value of video
  • More detail on reading journals/journal content and newsletters
  • Multiple sources of information, including "Professional Portals" and "Medical Journal Websites" – 45 sources in total are measured in the study
  • New questions on:
    • EMR/EHR usage
    • Physician education (including meetings)
    • Patient interactions
      • How physicians interact with patients via email, chat, video, text message, mobile app, social media
      • How physicians write prescriptions
      • Frequency of recommending and opinions on mobile health (mHealth), wearable devices and apps

Demographic splits/segmentation

  • Clients can now analyze data by gender, age, practice setting, drug adoption habits, sales rep access, KOL status, and prescribing
  • Specialties surveyed include Allergy, Anesthesiology, Cardiology, Dermatology, Diabetes/Endocrinology, Emergency Medicine, Family Medicine, Gastroenterology, General Surgery, Hematology/Oncology, Infectious Disease, Internal Medicine, Nephrology, Neurology, Obstetrics/Gynecology, Oncology, Orthopedic Surgery, Pediatrics, Psychiatry, Pulmonology, Rheumatology, and Urology

Kantar Media’s Sources & Interactions studies power informed decisions on healthcare professional promotional mix strategy for marketers and agencies, and provide medical publishers and content providers with actionable data on where their offerings fit into healthcare professionals’ information inventory.

The Medical/Surgical edition of the study, conducted every six months and based on input from more than 3,000 physicians across 22 specialties, documents how doctors prefer to learn and keep up to date on medical developments through media, meetings, sales rep interactions and more. Sources and Interactions provides critical insight into how to most effectively engage physicians and reach them with news, educational content and promotional messaging.

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