Sources & Interactions study: oncology nursing edition

Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more.

The Oncology Nursing Edition, conducted every year, studies oncology nurses’ touch-points with pharma and professional media.

What insights are available?

  • Sources of Information Importance & Frequency of Exposure
  • Frequency of Internet access
  • Time spent using the Internet for professional purposes
  • Degree of professional mobile device usage
  • Publication versions read

How is data collected?

The data in this report are comprised of two data collection periods. The most recent cycle of Oncology Nursing Readership data were gathered via mail questionnaires between March 2013 and August 2013 as well as an online survey in August 2013. A portion of the sample received paper mailings in either March or July, while the other portion of the sample received an email invitation to an online survey in August.

What's new in 2013?

This year, we’ve expanded our survey to better document how this group of healthcare professionals interacts with digital media.

The “Sources of Information” section was expanded to include a variety of mobile apps, including Diagnostic Tools, Drug Reference and Publication/News Content, as well as professional publication websites.

We also enhanced our mobile device usage section to better understand how oncology nurses use their smartphones and tablets and how they interact with professional publications, newspapers and magazines via smartphone apps, tablet apps, etc.

We included a new question to determine how oncology nurses are reading current issues of professional journals, through print, digital, website, etc. Further, to show how dentists are reading professional publications, we now report the different versions (print, website, etc.) as well whether people read Print-Only, Digital-Only, Both Print & Digital, or Neither.

For more information on how you can get full access to this study, contact us here.

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