Sources & Interactions, March 2015: Medical/Surgical Edition

Kantar Media’s Sources & Interactions™ Studies offer detailed research on healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. Sources & Interactions helps marketers and their agencies cost-effectively allocate resources to their overall promotional mix, and provide publishers with specific insight about where their offerings fit into physicians’ (and other healthcare professionals’) information inventory.

The Medical/Surgical edition is conducted every six months,with brand new data available now!

Available Insights
  • Sources of Information -  Importance & Frequency of Exposure
  • Tools used for various tasks
  • Frequency of Internet access
  • Time spent using the Internet for professional purposes
  • Degree of professional smartphone and tablet usage
  • Implementation of EHR/EMR systems

For more information on how to get full access to the study, contact us.



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