Sources Interactions Study Eyecare Edition

Kantar Media’s Sources & Interactions™ Studies provide a detailed examination of the online and mobile activities of healthcare professionals. We've got a comprehensive overview of information sources that includes traditional media, emerging media, and more.

Our Eyecare Edition of the Sources & Interactions™ Study is designed to give publishers a profile of eyecare health professionals and their multimedia use. To do this, we’ve focused in on specific specialties; ophthalmologists, optometrists and opticians. With over 1,100 respondents to power our insights, you can be confident that we’ve got up-to-date info as to how these professionals work and use media.

What insights are available?
  • Sources of Information Importance & Frequency of Exposure
  • Frequency of Internet access
  • Time spent using the Internet for professional purposes
  • Degree of professional mobile device usage
  • Publication versions read

We've collected this data via mail questionnaires between March 2015 and June 2015 as well as an online survey in June 2015. Through these responses we have captured 3-year trends that we can share to help you improve your marketing strategy. The report is also easy to understand with data tables for in-depth analysis and formatted charts to give you quick, visual overviews on a granular level. 

For more information on how you can get full access to this study, contact us here.




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