SRDS agency advisory board 2015
Earlier this week my colleagues and I had the distinct honor of hosting our annual SRDS Agency Advisory Board at our Chicago headquarters. We welcomed some new faces and old friends, and enjoyed a full day of lively discussions on the current and future state of the advertising business.
The SRDS Agency Advisory Board serves a key role in Kantar Media’s commitment to serving the agency community. We believe that actively listening to diverse voices from agencies across the country is the best way to shape SRDS.com products and services that truly reflect our clients’ needs.
As you might expect we discussed some of the constants in our industry—change, the evolution of programmatic, balancing multichannel media campaigns in an increasingly digital world, working more efficiently with media sales teams, and how to create the best media planning and buying teams in a highly competitive job market.
Along the way, we were inspired to hear about the ways SRDS.com is already helping our clients fulfill their missions and were motivated to work even harder to find new ways to serve them (and you).
We thank the following members of our Advisory Board for their perspectives and candor, and for representing the thousands of media planning and buying professionals that use SRDS.com every day.
Media Director at Vladimir Jones
Colorado Springs, CO
Media Director at SapientNitro
New York City, NY
VP/Director of Media Research & Technology at GSD&M
Principal, Brand Media at The Richards Group
Partner, Research at UM WW
New York City, NY
Group Media Director at 22squared
Media Planner at Carat
Director of Media Operations and Strategy at True Media
Theresa Van den Boogaard
Associate Media Director at Kelly Scott Madison
Of course, we are always looking for feedback from all of our clients—if you want to weigh in, drop us a line.