Super Bowl 2016 Wrap Up

Super Bowl 50 featured the third largest amount of network commercial time from paying advertisers, surpassed only by the 2014 and 2015 contests. The commercials during the big game added to the excitement on the field and we've wrapped up everything you need to know about advertising during Super Bowl 50 right here.

Super Bowl 50 Ad Log
Details on every ad that aired during the 2016 Super Bowl

Super Bowl 50 Post Game Report
Complete details on Super Bowl 50 by the numbers

Historical Super Bowl Report
Historical advertising trend data reveals increasing prices, growing competitive clutter and expanding social media footprint

Super Bowl Facts
TV’s most expensive airtime, in 10 factoids

Paid Search Winners
Doritos Crunches Super Bowl Competition in Paid Search

Promotions Winners
Protein Promotions for the Big Game

Further Reading

MediaPost – Super Bowl Ad Clutter Grows Again
MediaPost – Super Bowl Keywords In Paid Search Link Cross-Media Strategies
New York Times – Super Bowl Pressure for Advertisers as well as teams
Bloomberg Business – Automaker, Super Bowl Ad Stalwarts opt for less air-time
Washington Post – The real story of Peyton Manning’s weird love for Budweiser, Papa John’s and Gatorade
CNBC – Interview with Jon Swallen (Watch on YouTube)
Ad Age – Super Bowl, Supersized: $4.5 billion in Ad Spending over 50 years
Variety – Madison Avenue Stuffed Super Bowl 50 With More Ads Than Past Games
Target Marketing – Doritos Wins the Super Bowl on Google
The Drum – Super Bowl 50 was the second most cluttered Super Bowl in history for advertising
The Drum – The next 50 years of the Super Bowl: Advertising will be less about reach and more about ROI
The Drum – Doritos, Pokémon and Pepsi Super Bowl spots drive most buzz on social
Marketing – Super Bowl 2016: Six ways the big game changed
Marketing Week – Budweiser releases teaser for upcoming ‘Bud Party’ Super Bowl ad
M&M Global – Super Bowl 50: The advertising countdown begins
Reuters – For Coke and Pepsi, Super Bowl is market share play
Sky News - £5m for a 30-second advert in this year’s Super Bowl



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