The internet empowers healthcare decisions of your target patients

170 million U.S. adults went online for health research in 2014, according to the Kantar Media 2014 Consumer Health Study. This new infographic shows you:

  • Why do they go online?
  • How do they go online?
  • What do they do online?

Click here to download this infographic filled with DTC advertising insights now. In addition, you'll learn more about what consumers do online at each stage of the healthcare information gathering process.

These statistics and much more are available in greater detail in the new MARS Consumer Health Study. Marketers use this annual study to understand patient behaviors, attitudes and opinions, and their communication channels to build campaigns that reach their targets effectively. For more information, contact Michele Deutschmanat 212.991.6008 or

The 2015 MARS Consumer Health Study is the only dedicated, syndicated research in the healthcare industry that ties ailments, pharma brands, attitudes about healthcare and many other data points to consumers’ media consumption habits.

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