The Media Mic, episode 02: Mark Browning
In the long-awaited second episode of our new podcast, David Crawford
is joined by Mark Browning, CEO of TRIPmedia Group
and one of the true pioneers in transitioning b-to-b media from traditional print publishing to the digital world.
Mark and David discuss his pioneering work using database-driven marketing for ad sales and his experience launching the first b-to-b site for professional travel. Along the way they talk about the importance of giving web users what they want, the vital importance of using and understanding third-party web audience metrics and the return of relationship selling.
About Mark Browning
Mark Browning, has 30+ years travel marketing experience, traveling extensively in 45 states, Europe, the Caribbean and attending over 200 travel industry shows. From 1977-1992 Mark's firm represented the South for 13 successful publication launches by major New York and New England based publishers.
In 1993 he launched TRIPsouth, the start of TRIPmedia Group, Inc. He has addressed dozens of groups on travel marketing, and has worked through the U.S. Travel & Tourism Administration to promote inbound tourism to the U.S.A. Mark holds a degree in marketing from Vanderbilt University, was inducted into Who's Who in Advertising in 1990, and was honored with the STS Spirit of Southeast Tourism award in 2000.
He serves on the Board of Directors of the 900-member Southeast Tourism Society, with the House Corporation of his college fraternity, is president of his neighborhood community association, and has co-hosted an annual reunion of Vanderbilt alumni since 2005. Mark lives with his wife of 27+ years in their native North Atlanta. Not surprisingly Mark & Sheala greatly enjoy traveling, especially with their two grown children.
About The Media Mic
The Media Mic is an interview series from Kantar Media SRDS with leaders in the media business about the roads they’ve taken, and the stories and people that make up our vibrant industry. Bandwidth and hosting for The Media Mic is provided by Wizzard Media and Libsyn.