The power of the MARS publisher dashboard
The MARS Publisher Dashboard is a new, easy-to-use tool that provides magazine sales teams with topline Consumer Study data and profiling of publication audiences. The Dashboard is an interactive, graphical sales aid that can profile any of the 92 studied publications by ailment, demographics, use of media and other healthcare information sources, lifestyle, attitudes and digital usage. Many publisher clients are already supporting their sales stories with the MARS dashboard.
Contact Michele Deutschman to make it part of your team’s fall selling efforts.