The very smartest tips for buying radio
Media Life Magazine
recently published some useful tips for buying radio from their long-time readers. Media Life asked 13 readers key questions about radio buying, with their answers directed at a junior media buyer with little radio experience. The article is a great read for anyone looking for practical advice on how to advance their knowledge of purchasing radio advertising in today's marketplace.
Media Life posed these questions:
- If you had to sum up your best advice on buying radio in three tips, what would those three tips be?
- Also, tell us what you think is the most common mistake buyers make in buying radio?
Read their answers and radio media buying tips here.
We also want to send a special thank you to Terry Muth of FRED. Agency in Atlanta for mentioning SRDS in one of her tips. She praised SRDS as a great tool for negotiating and we couldn't agree more!