What are the Top Concerns of Parents regarding Children’s Vaccinations? Their Own Vaccinations?

Recent outbreaks among children of nearly eradicated diseases like measles and whooping cough have drawn national attention to the debate over public health and vaccinations, and parents are tasked with understanding the benefits and risks of having their children vaccinated or getting vaccinated themselves.

Kantar Media’s 2016 MARS Consumer Health Study captures the following attitudes of U.S. parents with children under the age of 18 on children’s vaccinations:

  • 3 out of 4 feel that the benefits of having their children immunized outweigh the risks
  • 73% agree with the statement, “I actively participate in decisions regarding the types of vaccines my children receive”

How concerned are Parents about Vaccinations when it comes to their own health?

While these parents are largely positive about children’s vaccinations, fewer than half (45%) have received any type of vaccination themselves in the last year. Of those who have, the most common were flu (91%), whooping cough (11%) and pneumonia (10%).

MARS data indicates that parents with children under 18 are more likely than others to investigate recommended vaccines, and to feel that vaccines are helpful in preventing the spread of disease. However, they possess some cautious attitudes as well. This group has concerns about the possible side effects and necessity of vaccines. They are also less likely than other adults to trust their doctors when it comes to vaccines:

Vacinnation Info

The 2016 MARS Consumer Health Study is the only dedicated, syndicated research in the healthcare industry that ties ailments, pharma brands, attitudes about healthcare and many other data points to consumers’ media consumption habits.

Great news – 2016 data is now available! Click here to learn more.



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