Top pharma classes advertising in medical journals: January 2015

There were 6,319 print advertising pages in medical journals in January 2015, a nearly 10% decrease year-over-year, according to Kantar Media.

Antineoplastic agents for cancer therapy is the top drug class advertising by both pages and dollars, as it was in 2014. Further, that product class comprised about 16% of total share. The Antivirals (Other) class ranked second with 4% of share.

Top 5 Print Ad Drug Classes (Pages): January 2015

  1. Antineoplastic Agents – 983 pages (+55%)
  2. Antivirals, Other – 247 pages (+148%%)
  3. Biological Response Modifier – 187 pages (+57%)
  4. Anticoagulants Oral – 179 pages (-13%)
  5. Diabetes Insulin – 157 pages (+51%)

The percentage changes compare January 2015 to January 2014. For more information on these ad insights or other data, let us know.

Kantar Media sets the standard for accurate, comprehensive competitive advertising intelligence in the professional healthcare arena. Check back next month for updated data on the top products, classes, companies and category movers year-to-date.

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