Top pharmaceutical classes advertising in professional health journals in January 2015
In the first month of 2015, print advertising dollars in professional health journals reached just over $41 million, a nearly 10% decrease year-over-year, according to Kantar Media. Similar to 2014, Cancer Therapy Products (Antineoplastic Agents) took the top spot as the most advertised product class.
The top product classes by dollars are as follows:
Top 5 Print Ad Drug Classes (Dollars): January 2015
- Antineoplastic Agents - $5 MM (+60%)
- Anticoagulants Oral - $1.43 MM (-14%)
- Diabetes Insulin - $1.41 MM (+105%)
- Antivirals, Other - $1.4 MM (+163%)
- Diabetes Oral - $1.4 MM (-31%)
The percentage changes compare January 2015 to January 2014. For more information on these ad insights or other data, let one of us know.
Kantar Media sets the standard for accurate, comprehensive competitive advertising intelligence in professional healthcare. Check back next month for updated data on the top products, classes, companies and category movers year-to-date.