Unveiling our new programmatic initiative
Have you heard? Soon, we will be launching a U.S. programmatic initiative that aggregates, standardizes and integrates the availability of programmatic digital ad inventory into the SRDS.com planning platform. Specifically, we will publish programmatic guaranteed-direct and private marketplace inventory from various third-party buy-channels, such as SSPs and other vendors that facilitate the automated buying of premium publisher inventory.
This initiative should make your life as a media planner, buyer or marketer much easier because it allows you to browse programmatic inventory that a publisher has available and then click to purchase it, right from SRDS.com. Media planners and buyers can use our planning platform as the single interface to determine what premium guaranteed and private marketplace inventory a publisher has for sale.
To launch, we have joined forces with Rubicon Project, PubMatic, OpenX, iSocket, Adslot, BuySellAds and Shiny Ads. Publishers that have direct relationships with our partners will have the ability to showcase their ad inventory to the thousands of users who use SRDS.com for their media planning research.
Find out more about this initiative here.