Video spotlight on business publication media database

Once again, our friends at San Diego State University put together a helpful video on how to use, specifically the SRDS Business Publication Media database.

You might remember the video they created last year on SRDS Local Market Audience Analyst™ (LMAA). This new video is just as useful for both beginners and experts looking to brush up their skills.

Marketers and advertisers use the SRDS Business Publication Media database when searching for media planning data on trade media, including websites, publications and direct marketing lists. Organized by vertical market, the Business Media database helps you easily find the right b-to-b media that meets your needs. It includes:

  • 5,000+ trade publications
  • 5,000+ b-to-b websites
  • 25,000+ direct marketing lists
  • 80+ media brands with iPad and tablet apps at the SRDS Tablet Media Library
  • Over 190 market classifications

Watch the walkthrough at the university’s website if you need to refresh your searching skills. Our thanks to Brittany Cronin and the entire SDSU Tutorial Development Team!

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