WEBINAR: Back to School Advertising & Retail Trends


This webcast took place on Wednesday August 23, 2017. If you were unable to attend, you can now view a recording of the webinar and download a copy of the presentation.

Together with Kantar Retail, we discussed back-to-school advertising and retail trends during the 2016 and 2017 seasons.

The webcast, led by Kantar Media Chief Research Officer, Jon Swallen, and Kantar Retail Senior Analyst, Tiffany Hogan explored the following topics and more:

  • A look back at 2016 advertising spend
  • Top advertisers and categories
  • Creative strategies
  • Retail trends in 2017
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