What types of professional tablet apps are doctors using?
More than half of physicians (56%) use tablet devices for professional purposes, according to current wave data from the Sources & Interactions Study, March 2015 – Medical/Surgical Edition. Furthermore, 50% of doctors are using a mobile app on their tablets for work reasons, up 11% over last year’s findings.
Usage of specific types of tablet mobile apps has shown modest growth over last year, as documented by the chart above. About 42% of physicians surveyed (and 76% of those using tablets professionally) use tablet apps for medical journals/newspapers/magazines, making it the most widely-used app type among the six we currently study. About 32% of doctors use tablet apps for diagnostic tools and clinical reference and 26% use it for electronic medical records.
The Sources & Interactions™ Study is a detailed examination of doctors’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, convention and more. The study is conducted every six months and targets more than 3,000 physicians annually across 22 specialties, exploring their media preferences and habits. Sources & Interactions was designed to help marketers and their agencies cost-effectively allocate resources to their overall promotional mix, and provide publishers with specific insight about where their offerings fit into physicians (and other healthcare professionals’) information inventory.
If you need specialty-specific data, let us know. We study physician media behaviors and preferences annually across 22 specialties.