Which pharma companies are making big investments to medical journal advertising in 2014?
Johnson & Johnson has maintained its spot at the top pharma company advertising in professional health journals by dollars, according to
. The company makes up 7% of the total advertising share while Forest Laboratories comprises about 4%.
Top 5 Print Ad Pharma Companies (Dollars): Feb. 2014
- Johnson & Johnson – $6 MM (+26%)
- Forest Laboratories – $3 MM (-18%)
- GlaxoSmithKline – $2 MM (+254%)
- Takeda – $2 MM (+729%)
- Novartis - $2 MM (+8%)
The percentage changes compare February 2014 to that same time period in 2013. For more information on these ad insights or other data, let one of us know.
Kantar Media sets the standard for accurate, comprehensive competitive advertising intelligence in the professional healthcare arena. Check back next month for updated data on the top products, classes, companies and category movers year-to-date.