Which pharma companies have spent the most on professional print ads through February 2015?
Johnson & Johnson has maintained its spot at the top pharma company advertising in professional health journals by dollars, according to Kantar Media. The company makes up 7% of the total advertising share while Forest Laboratories comprises about 4%.
Top 5 Print Ad Pharma Companies (Dollars): YTD February 2015
- Johnson & Johnson – $5.0 MM (-26%)
- Lilly – $2.6 MM (+242%)
- Gilead Healthcare – $2.5 MM (+102%)
- Roche – $2.0 MM (+1%)
- GlaxoSmithKline – $1.9 MM (-23%)
The percentage changes compare January–February 2015 to January–February 2014. For more information on these ad insights or other data, let us know.
Kantar Media sets the standard for accurate, comprehensive competitive advertising intelligence in professional healthcare. Check back next month for updated data on the top products, classes, companies and category movers year-to-date.