Emirates flies high with new Jennifer Aniston commercial

Who's on Top? 10/10-10/16

Advertiser spend on new creatives airing on national television the week of October 10th totaled $120 million. Google was the only advertiser from the previous week that sustained its top 5 ranking, however falling four spots.

Creative Spotlight

Emirates Airlines spent all of its new creative budget on a single 60 second spot this week featuring spokeswoman Jennifer Aniston. In the ad, Aniston is shown drying her hair after getting out of a private, first class shower. Upon returning to her cabin, she finds a child who imagines he is the pilot of his toy plane. Aniston offers to be his co-pilot and walks him back to his parents where she is then shown enjoying the comforts of economy while the boy’s mother swaps places to take her seat in first class. Aniston opting to stay in the economy cabin illustrates the clear message of this creative – that all Emirates customers, not just the first class, receive top treatment and great comfort when flying with the airline.

The new spot is a follow-up to an Emirates ad that Aniston starred in last year. In the 2015 commercial, the actress is shown having a nightmare that she is on a competitor airline with none of the first class amenities of Emirates. Unlike the 2015 commercial, this spot is focused solely on the benefits of Emirates, instead of what other airlines are lacking.

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