20th Century Fox ramps up promotion of Snatched

Who’s on Top? – April 24 - 30, 2017

Expenditures for new creative on national TV reached $85 million during the last week of April. Having dominated new creative spend for the majority of the month, the NBA playoffs were once again the most popular program for new advertising for the third week in a row. Advertisers spent $6 million placing new creative during NBA post season games this week.


Creative Spotlight

With Mother’s Day around the corner, 20th Century Fox ramped up promotion of its new film Snatched – a comedy featuring a mother daughter duo played by Amy Schumer and Goldie Hawn set to release two days before Mother’s Day. Promotion of the film began two months prior to the release date on March 13, 2017 with only $0.25 million of national TV expenditures during the first week, however in the weeks leading up to the premier, ad spending has been steadily on the rise.

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To date, 20th Century Fox has spent $9.7 million on promotion of the film on national TV, including $4 million this week. Of this week’s expenditures, $3.3 million was dedicated to new creative. In addition to national TV, the movie studio is also using a mix of local TV, out-of-home, radio and digital including internet display and online video in its advertising.
Snatched
Snatched, Online Display Ad, April 2017

Snatched
Snatched, OOH Bus Shelter, Los Angeles, April 2017

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