Who's on Top? 5/23-5/29
We examined advertising expenditure for new national television creatives during the week of 5/23–5/29. Ad spend for new creatives that broke on national TV during this week reached an estimated $107 million.
The winner for the week was Macy’s who spent just over $6 million on new creatives. For Macy’s, this was the week to take advantage of the sales opportunity associate with the Memorial Day holiday. Macy’s Memorial Day creatives began running on 5/24 and were focused on savings throughout the store as well as offers to text to receive coupons directly to your phone.
Macy's creative with the most spend was for the Memorial Day Mattress Sale, which was first seen on 5/25. This creative featured deep discounts on different brands such as Sealy, Serta and Tempurpedic, and a financing offer for mattress purchases over $499.
This 30 second spot was backed by over $3 million in national TV spend and aired nationally 444 times on 43 different networks between 5/25 and 5/29. 5/26 had the most occurrences, with the commercial airing 109 times. Examining the occurrences on a daily basis, the heaviest concentration was split between prime-time and afternoons.
This data is part of ongoing reporting we release on a weekly basis. Make sure to check back every Wednesday for the weekly winner, or contact us to learn how you can discover your competitors’ breaking ads on your own in real–time using our AdScope tool. Already an AdScope customer? Log in now and see what your competitors are up to.