McDonald’s introduces new product and new ad campaign
Who’s on Top? – October 2-8, 2017
Advertisers spent $109 million on new broadcast placements last week, a decrease of 19 percent from the previous week. Almost half of all new spend ($48 million) was placed during the primetime hours. And in a continuing trend, NFL games accounted for the largest share of spend for the week – 21 percent. Advertisers spent $23 million to air new ads during professional football games.
McDonald’s introduced buttermilk chicken tenders to its menu and with it came a new advertising campaign. The chain spent the total of its $8.4 million budget on promoting the product this week.
The new campaign features grandmothers embracing the new menu item that they can pass off as their own – because who has time to cook? Not these grandmas. They have better things to do like swipe through dating apps, do stand-up comedy and get poolside massages.
The ads first appeared on October 2 and have been in heavy rotation during NFL games, reality programming and sitcoms. So far, they have aired nationally 1,298 times.
This data is part of ongoing reporting we release on a weekly basis. Make sure to check back every week for the most recent data, or contact us to learn how you can discover your competitors’ breaking ads on your own in real–time using our AdScope tool. Already an AdScope customer? Log in now and see what your competitors are up to.