Complimentary Report: Fast-Food Marketing
With American consumers feeling more confident, the overall economy up and key indicators like gas prices down, the restaurant industry is growing, and restaurant ad spending is outpacing the overall ad market. Kantar Media and Ad Age have joined together to develop this in depth look at Quick-Service Restaurant marketing trends drawing upon insights from Kantar Media's Ad Intelligence, AdGooroo, Marx, and Millward Brown Digital.
This report examines
- Overall ad spend by restaurant, menu category and medium
- In-store FSI and digital couponing trends
- The everlasting bacon obsession
- What chains are doing online and with apps
- Top QSR advertisers in the breakfast category
Download the report today and learn how QSR marketers are maximizing placement, metrics and strategies to dish up sales!