Global Advertising Expenditure Q1 2017 vs. Q1 2016

In today's ever changing media world, spending patterns are shifting on a continuous basis. We analyzed the changes that occurred across the global media landscape during Q1 2017 vs. Q1 2016.

Our Global Advertising Expenditure Trends report examines:

  • Increases and decreases of overall advertising expenditure by country during Q1 2017 vs. Q1 2016
  • Increases and decreases in expenditure broken down by media type for each country during Q1 2017 vs. Q1 2016
  • Q1 2017 advertising expenditure by market category for each country
  • Q1 2017 top 10 advertisers/brands by country
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