Financial Services Whitepaper

Published in Ad Age, this whitepaper is a data-rich look at the state of financial services marketing; it draws upon figures from Kantar Media Intelligence, Audiences, CMAG, and Compete.

Did anyone really expect that in 2011 insurance companies as a category would spend more on U.S. measured media than the nation's banks and credit-card companies -- combined? That 70% of consumers would trust online services enough to conduct banking transactions, and use smartphones to deposit checks into a bank account? 

This report looks at the biggest spenders in the category and market share, as well as the forces that are changing the marketing of financial services.

Search article

Financial Services

Financial Services Analysis

Get key insights to help drive your planning process and optimize your campaigns!

Download the Report!