The Next Evolution of Multibrand Events For Manufacturers

Open up any Free Standing Insert (FSI ) coupon vehicle and chances are you will see a multiple-page manufacturer driven scale event touting “Save Up to $14”or encouraging shoppers to “Pick Up the Values”.

Scale events are the next evolution of multibrand events for manufacturers with a large portfolio of powerful brands. This report draws from data gathered by Kantar Media Marx's ProMotion PLUS Service to examine:
  • How did we get here?
  • Why do manufacturers choose scale events?
  • How can any manufacturer leverage FSI coupon scale events?
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The Next Evolution of Multibrand Events For Manufacturers

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