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DIMENSION: Connected consumers enjoy more than just digital

There is no question that online media forms play an ever-more significant role in our lives. But what does that mean for traditional media platforms? According to Kantar Media’s DIMENSION report, traditional media isn’t going away.

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Global

Global Advertising Expenditure 2016 vs. 2015

The global media landscape is constantly changing. Locally and globally, spending patterns shift among media mix, categories and advertisers. We examined the changes that occurred from 2015 to 2016 across the globe.

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