The 2019-2020 federal election cycle is forecasted to generate $6 billion in political advertising, according to a study by Kantar. Kantar projects a significant increase in digital ad spending in 2020, with the channel receiving 20 percent of total political ad spend, or $1.2 billion. Kantar’s estimates include spend only on ads sponsored by federal candidates or campaigns, and not by PACs. The company says broadcast and cable television political ad spending will remain strong, with broadcast attracting $3.2 billion and cable attracting $1.2 billion. Radio ad spending is expected to total $400 million.
BARB, the UK television audience measurement currency, has commissioned Kantar, the world’s leading Television Audience Measurement (TAM) provider, to roll out its new Focal Meter router meter across all broadband homes on the UK’s TAM panel
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