Kantar Media and bRealTime Partner to Provide Private Marketplace Access to Media Buyers
Kantar Media, the leading provider of strategic advertising and marketing information, today announced that private marketplace inventory from bRealTime, the programmatic media division of CPXi, is now live on Kantar Media’s planning platform, SRDS.com. The addition of this inventory enables brand planners to use SRDS.com as the single interface to discover, evaluate and connect with publishers who sell their digital advertising inventory programmatically, both through automated guaranteed platforms and private marketplaces.
“By integrating private marketplace inventory from bRealTime into SRDS.com, media buyers can view, compare and purchase programmatic inventory from hundreds of bRealTime Select publishers," said Dina Srinivasan, SRDS Managing Director of Emerging Media, Kantar Media. “We are giving bRealTime publishers the opportunity to expose their inventory to thousands of media planners from hundreds of agencies, including the four agency holding companies.” “We have long believed that the programmatic private marketplace model provides advertisers the needed balance between efficiency and control,” explained Brian Weigel, General Manager of bRealTime.
“Our goal is to give demand partners the power to transact with bRealTime in the most efficient means possible and we are thrilled to be partnering with Kantar Media as a key part of that initiative.”
Kantar Media’s subscription-only media planning platform, SRDS.com, provides essential data on more than 125,000 media brands, including digital, B2B publications, consumer magazines, direct marketing, newspapers, out-of-home media, radio, TV/cable and more. Kantar Media, a leader in ad intelligence in the U.S., is rapidly expanding its overall digital footprint, recently launching online video and mobile ad tracking. The programmatic data in SRDS.com reinforces how clients can use Kantar Media as the top resource for digital insights in ad intelligence and now, programmatic buying