Kantar Media appoints Jay Bautista to lead Philippines business
New Managing Director will lead the roll out of cross-media audience measurement solutions.
Manila, 24 April 2017 - Kantar Media, a global leader in media insights, has appointed market research expert Jay Bautista as Managing Director for the Philippines. Bautista has been with the company as Commercial Director since 2016. This new post takes effect immediately, based in the Kantar Media offices in Manila.
Bautista will be responsible for delivering Kantar Media’s services to clients in the Philippines, and managing existing and new services in the market. Kantar Media currently provides the TV ratings service, ad expenditure service, social TV tools and consumer survey solutions. He will also define and execute growth strategies within the business development and client management areas across the company’s product portfolio.
Bautista brings to Kantar Media his two decades of experience and expertise in media research. He is actively engaged in industry organizations including the Marketing Research Society of the Philippines, Internet and Mobile Marketing Association of the Philippines, Broadcaster's Association of the Philippines and Out of Home Media Advocacy Group.
“We are pleased to appoint Jay to this important role in the region, and look forward to continuing to work with him to deliver a high standard of media insight to the industry, as well as evolving the television audience service from measuring television to total video, which will provide a more comprehensive view of audience behavior” commented Nick Burfitt, Managing Director for APAC at Kantar Media”. Jay has an excellent understanding of the evolving needs of our clients and a clear vision for the business in the Philippines”.
“Kantar Media delivers a robust, secure and reliable service to measure and understand the behavior of the millions of highly engaged media consumers in the Philippines”, said Bautista. “In this changing media landscape we have a firm commitment to innovation, and as such, I look forward to cementing our position as the leading media research provider in the market”.
Kantar Media have been active in the Philippines for over 10 years, and provide audience measurement solutions in over 40 countries worldwide.