Kantar Media enables access to TV audience data on the move
Kantar Media, a world leader in audience research, is rolling out the first in a suite of applications to enable broadcast audience data to be viewed on mobile devices. The mobile ‘app’ version of InfoSys+, Kantar Media’s TV audience analysis software, provides 24-hour access to essential TV viewing analysis on the move.
The new app complements the in-depth and granular analysis enabled by the core Infosys+ desktop software. It provides overnight TV ratings information, as well as top-level historical analysis of specific programmes and channels for comparison. Pre-defined reports are also available, allowing users to demonstrate analysis trends whenever they require. The mobile environment ensures that critical audience information is available for broadcasters’ creative and scheduling teams, as well as media and planning agencies, to act on immediately.
“For many people in today’s business environment, the mobile is the screen they access first thing, and then most often during the day,” explains Sergio Stradolini, Global Client Software Director at Kantar Media Audiences. “The importance of having access to audience data on the go, 24/7, cannot be underestimated and this new mobile app recognises our commitment to meeting the needs of our InfoSys+ users in 34 countries.”
Spanish TV channel C9 is an early adopter of the new app. Deogracias Padilla Luna, RTVV[i] Audience Research Director, explains: “The InfoSys+ app has become a travelling companion from which we are inseparable. Fast, straightforward and intuitive to use, it provides a world of key audience information, enabling my team to be fully informed and up-to-date, regardless of where I am.”
[i] RTTV: Radio Televisión Valenciana, Spain.