Kantar Media enhances Social TV Ratings tool with the addition of Facebook
The capabilities of Kantar Twitter TV Ratings are now enhanced with the integration of Facebook data to deliver a more comprehensive picture of social TV engagement. Kantar Media’s collaboration with Facebook now enables Kantar Media clients to see counts of posts, likes, comments and shares across the Facebook platform as it pertains to TV programmes.
The enhancement to this tool also enables clients to access the highest engagement on programmes, the most shared links and example posts published by public users relating to specific TV programmes. Similar to the Twitter reporting, clients are able to drill down at a granular level to view by demographics such as age and gender.
“Facebook data is a very exciting addition to the BBC's social listening. For many areas of the business, Facebook is our most popular channel but the majority of our insight around audience chatter is coming from Twitter alone. Facebook data will allow us to gain a more complete view of social TV,” said Jenny Woods, Social Media Research Lead, BBC.
The original Kantar Twitter TV Ratings (KTTR) was launched in 2014, amplifying the power of television by tracking social conversations and emotional sentiment around TV programmes on Twitter. KTTR became the official industry metric in the UK and has since gone live in Spain, the Philippines, Brazil, Argentina, Colombia and Turkey.
The future road-map for Kantar Media’s Social TV Ratings tool includes integrating Instagram data and other key social media platforms in due course, as the service evolves to provide clients with the most complete view of social TV engagement.