Kantar Media expands Asian footprint with Cambodian TV audience measurement contract
London, 26 February 2013 - The Cambodian Broadcasting Service has awarded Kantar Media a two year contract for television audience research. The contract, which will begin this year, extends Kantar Media's footprint for audience research to 62 countries worldwide including eight Asian Pacific countries (Australia, China, Cambodia, New Zealand, the Philippines, Singapore, South Korea and Vietnam).
Kantar Media will record the television viewing habits of more than 500 homes in specific regions and urban areas including Phnom Penh, Siem Riep and Battam Bang using a personal diary service. Clients will use Infosys+ analysis software to conduct in-depth analysis of the recorded viewing habits including what they watch, when they watch it and for how long.
Mai Tran, Managing Director of Kantar Media in Vietnam who will oversee the new service, comments "Our expertise in measuring audiences using a secure and transparent methodology will ensure the data can be used by broadcasters, agencies, local and global advertisers to optimise their marketing campaigns. It will give Cambodian Broadcasting a holistic overview of TV viewing habits within the market."
Richard Asquith, Global CEO of Kantar Media Audiences said "We are delighted to have been chosen to deliver the first TV audience measurement service in Cambodia. The media landscape is evolving rapidly in this dynamic region and we are confident that we can meet the industry's need for audience measurement that will complement and support the growing TV eco-system."
About Kantar Media
Kantar Media provides strategic advice and competitive intelligence to the world's leading brands, publishers, agencies and industry bodies, helping them navigate and succeed in a rapidly evolving media industry. This includes analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and, evaluating consumers' reactions in earned media. Kantar Media provides clients with a broad range of insights, from audience research, competitive intelligence, vital consumer behaviour and digital insights, marketing effectiveness and online influence. Our experts currently work with 22,000 companies tracking 3 million brands in 50 countries.