Kantar media expands mobile search advertising capabilities across its Adgooroo service
Unique offering is the only source for complete mobile and desktop search trending data, including ad spend, performance metrics and ad creative for virtually any advertiser or industry
Kantar Media, a global leader in media intelligence, today announced that it has integrated unique mobile search advertising trending data across its AdGooroo search intelligence platform. The new mobile search data makes AdGooroo the most complete offering available in the industry, providing estimated spend, cost per click and clickthrough rate and observed data such as keywords and ad creative.
With this enhancement, advertisers and agencies can now access years of proprietary paid and organic search data dating back to 2013 on virtually every industry and advertiser. Using Kantar Media’s powerful Industry Insight dashboard, they can quickly and easily assess their monthly U.S. mobile as well as desktop search advertising performance against both specific competitors and their industry, view competitors’ mobile keywords, ad copy and performance over time, and identify larger trends that may impact their own budgeting and performance.
“Changes in consumer behavior are making mobile search an increasingly important part of digital advertising,” said Manish Bhatia, CEO of Kantar Media NA. “Our AdGooroo platform is the only provider of mobile search trending data, including spend, performance stats and ad creative, which is critical for marketers seeking to understand their performance in the marketplace, benchmark against competitors and decide how to allocate their budget and resources.”
“The addition of four years of mobile search advertising data to our AdGooroo platform is part of our ongoing effort to bring the most comprehensive solutions possible to competitive digital media intelligence,” says Eric Marcy, President of AdGooroo. “Advertisers and agencies today need to see the ad landscape in as holistic and complete a manner as possible, and the ability to now view both current and long-term mobile search trends will significantly aid them in that goal.”
The mobile search enhancements are now available in the US and will be expanded to the U.K., Brazil, Australia and France later this year. In addition to the monthly trending data now available in Industry Insight, AdGooroo will continue to offer daily insight into mobile and desktop search advertising performance via its SEM Insight tool, including spend, performance metrics, keywords, ad copy and landing pages.