Kantar Media reports free standing insert (FSI) coupon activity is up 4.5% in 2013

Kantar Media reports that more than 287 billion Free Standing Insert (FSI) coupons were distributed in 2013, a 4.5 percent increase in activity compared to 2012. (FSIs contain coupons for the Consumer Packaged Goods (CPG) industry, as well as Direct Response, Franchise and Retailer promotion.) This represented a distribution of $467 billion in consumer incentives, an 11.2 percent increase over the prior year. Average Face Value also increased to an all-time high of $1.63, representing a 6.4 percent increase over a year ago. 

"These trends indicate that FSI coupons continue to be an effective tool to deliver purchase incentives for consumers. Advertisers are clearly seeing the value of the FSI vehicle evidenced by the growth in Pages Circulated: FSIs now reach an average of more than 70 million households per week," said David Hamric, General Manager, Kantar Media Marx.

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