Kantar Media reports the Super Bowl scores with over $2 billion in ad spending over the past ten years

Historical advertising data shows trends including increasing prices, growing competitive clutter, strongly engaged viewers and high sponsorship value.

The Super Bowl will be played on February 2 at MetLife Stadium in East Rutherford, NJ, marking its first visit to both the New York metropolitan area and an open-air stadium in a cold-weather climate. After last year’s Blackout Bowl in New Orleans, the NFL is hoping this year to avoid a Blizzard Bowl for its marquee event. 

While the “will it snow” question and new venue will surely help rivet football fans to the game, the advertising industry will instead be focused on the commercials that appear during the TV broadcast. Which marketers will score or fumble during this year’s Ad Bowl, in front of an audience of 100+ million critical and demanding judges? 

Kantar Media has mined its extensive database to report on the past ten years of Super Bowl advertising. From 2004 through 2013, the Super Bowl game has generated $2.01 billion of network advertising sales from more than 130 marketers

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