Kantar Media scoops awards at Print and Digital Research Forum
Best Overall Paper was awarded to Peter Callius, Senior Advisor at Kantar Media Sweden and Peter Masson from Masson and Bucknull, UK.
The paper, entitled 'If You Build It, Will They Come?', examines developments in multimedia planning and the benefits and challenges for media planners. The paper also won the award for Best Presentation.
Andy Brown, Chairman of Kantar Media commented, "We're delighted and extremely proud at having received these accolades at what is regarded as one of the industry's most prestigious events. They highlight Kantar's hard work and continual dedication towards cementing its expertise in print, readership and digital media research throughout the global industry."
This year Kantar Media also received runner-up accolades for Best Presentation with 'Creative Benchmarking: A new answer to an old question' by Liz McMahon, Head of UK Custom; and 'UGC: Friend or Foe?' by Geoff Wicken, Head of TGI International. In addition, the runner-up for the Chairman's Prize was given to 'Linking Website Exposure Data to Survey Data' by Jayne Krahn, Kantar Media and Jeff Landi, Safecount.
The top two awards were also won by Kantar Media in 2009.
About the Print and Digital Research Forum
The biennial session took place this year from 10-13 October. It provides a global forum for advertising agencies, publishers, industry bodies and researcher and software providers to share expertise and develop credible business models based on thorough research papers. It attracts leading professionals on research in the print and digital readership industry.
The Forum continues in the tradition of its forerunner, the Worldwide Readership Research Symposium, whose first Symposium was held in 1981. The organisation is not-for-profit. This year's Print and Digital Research Forum was attended by 155 delegates from 27 countries and 55 papers were discussed and evaluated during the event.