Kantar Media wins at MediaTel awards
On the 11 February 2015, Kantar Media was awarded a Mediatel award for best use of data sets for TGI Ad-Vantage, our solution for better programmatic targeting online, amidst stiff competition from Channel 4, The Guardian and the RAB. The award was dedicated to the best use of a combination of data sets to meet a business challenge.
Laura Chaibi, Head of Digital Research, MBC, and one of the awards judges, commented "Kantar Media has undertaken a much needed industry initiative to bring together sales data and the rich profiling data of TGI and plugged it into programmatic buying platforms to allow for niche audiences to be found based on the multitude of TGI criteria or core pre-defined audiences that are regularly sought after. Kantar's examples for the uplift in performance of campaigns booked through the TGI Ad-Vantage system are compelling, with consumers viewing ads 33% longer. TGI Ad-Vantage not only proves there is still much to be improved on with programmatic buying, but also demonstrates the core importance of traditional data sets that house the hearts and minds of consumers and the very valid role it plays in planning advertising".