Kantar Medias Adgooroo opens UK office
CHICAGO, May 19, 2014 —AdGooroo(www.adgooroo.com), a Kantar Media company and global leader in search marketing intelligence, today announced it has opened an office in the United Kingdom. The move will enable AdGooroo to better serve its growing client base of advertisers and agencies in the robust UK search market. AdGooroo’s proprietary data shows that UK advertisers spent more than £1.9 billion on UK Google AdWords desktop search between March 2013 and March 2014, as well as an additional £71 million on the UK Bing Network desktop search during the same period.
AdGooroo enables search marketers to gain a competitive advantage on search engines by providing actionable intelligence on their top competitors’ desktop and mobile search campaigns.
The company’s flagship service, SEM Insight™, offers near real-time data for the daily management of desktop search, mobile search and Product Listing Ad campaigns, such as competitors’ estimated budget, cost per click and clickthrough rate, share of voice, keywords, ad copy and performance statistics. Organisations using SEM Insight as part of a dedicated search marketing campaign are three times more likely to be seen on the search engines than their top 20 competitors.
Meanwhile, the company’s Industry Insight tool shows historical data by month to enable advertisers to quickly assess search marketing activity in more than 160 industry categories and for virtually any search advertiser. For example, AdGooroo’s data shows that the top three UK advertiser sites based on paid search spend in 2013 were financial comparison site, MoneySuperMarket.com, travel comparison site, Booking.com, and online mass retailer, Amazon.co.uk. Industry Insight data currently includes paid search and organic data on Google AdWords and Yahoo! Bing for the UK, US, Canada, Australia, France, Germany, Denmark and Brazil.
AdGooroo’s Trademark Insight™ enables advertisers to easily monitor trademark infringements by identifying when trademarked brand terms are being used in PPC ads by competitors and affiliates as well as who is bidding on your brand terms.
“The UK is a strong and growing market for AdGooroo and this is the optimum time to be expanding our UK operations through the opening of our new office,” said Richard Stokes, AdGooroo founder and CEO.
The new AdGooroo office is located on Gray’s Inn Road in central London. UK search marketers seeking additional information on AdGooroo’s service can visitwww.adgooroo.com or call 0207 165 5500.
About Kantar Media
Kantar Media provides critical information that helps our clients make better decisions about communications. We enable the world’s leading brands, publishers, agencies and industry bodies to navigate and succeed in a rapidly evolving media industry. Our services and data include analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and evaluating consumers’ reactions in earned media. As the global house of expertise in media and marketing information, Kantar Media provides clients with a broad range of insights, from audience research, competitive intelligence, vital consumer behavior and digital insights, marketing and advertising effectiveness to social media monitoring. Our experts currently work with 22,000 companies tracking over 4 million brands in 50 countries.
For further information, please visit www.kantarmedia.com
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AdGooroo, a Kantar Media company, is a leading provider of Search Marketing Intelligence that drives competitive advantage for Internet marketers in more than 50 countries. Founded in 2004, more than 4,000 advertisers and agencies use AdGooroo’s on-demand tools to tap into the world’s largest database of search marketing data and gain actionable intelligence on their top competitors’ search campaigns for desktop and mobile, including keywords, ad copy, performance statistics, budgets, Product Listing Ads, and more. For more information, visit AdGooroo.com.