Super Bowl 2014 advertising insights: which Super Bowl ads scored the highest audience?

The Big Game May Not Have Been Super, But Many Ads Were 

While this year’s Super Bowl contest was literally decided in the first few seconds, the real winners were many of the advertisers who scored more points (ratings) than the new champs, the Seattle Seahawks. 

Seattle scored early and often, and their #1 rated defense quickly obliterated Peyton Manning’s vaunted #1 Broncos offense by a final score of 43-8. But unlike many Denver fans, most advertisers had plenty to cheer about as the game averaged a 47.9 household audience rating.

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