VINEX & Kantar Media continue Dutch Online Reach Study (NOBO)
VINEX has reached agreement with the research agency Kantar Media for the extension of the Dutch Online Reach Study, known as NOBO, for another 12 months.
NOBO provides insight into the reach and visitor profiles of websites and apps to members and data partners. The study comprises an online panel that has been set up especially for scope research. NOBO data are also used by NOM to determine the combined range (print and online) of media brands measured in both surveys.
VINEX chairman Van Lierop states: "VINEX represents a broad group of publishers that value reliable, independent digital audience measurement data. This contributes highly to a strong and transparent digital market. VINEX members broadly support the continuation and further development of NOBO in 2019. We foresee a significant role for NOBO as source for data validation and campaign evaluation”.
VINEX is also actively contributing to the set-up of the new TMAM reach research as digital reach measurement should align with the rapid developments in the digital domain.
Commenting on the announcement, Andy Brown, CEO of Kantar Media stated, “We are delighted to be extending our partnership with Vinex for the NOBO study which has been in place since 2015. Making sense of the changing media landscape is challenging and underscores the need for a connected intelligence approach to deliver total audience measurement across all platforms.”
About NOBO and VINEX
NOBO measures and reports the internet behavior of people on all platforms, cross-device and at detail level. The initiative has resulted in a high-quality panel of 5,500 panel members, whose online behavior is recorded on 13,000 devices: Cross-device, web and app.
The United Internet Operators (VINEX) and Stichting KijkOnderzoek (SKO) started the Dutch Online Reach Survey (NOBO) together in 2015. NOBO, carried out by Kantar Media, has been the planning standard for digital reach research since 2016. More than twenty large media companies participate in the research.
About Kantar Media
We are a global leader in connected intelligence. Our data and insights provide clients with a holistic understanding of the changing media landscape.
Our global coverage and local expertise enable clients to better understand media audiences and their relationships with brands to optimise investment.
Where others see a fragmented reality, we see new opportunities. To find out more, visit us at www.kantarmedia.com.