Our data is used as a currency between media planners, buyers and sellers.
It helps clients understand who they are reaching, how effectively and against what competition through trusted, industry-recognised metrics.
We measure TV and video consumption through our proprietary experience and expertise including our PeopleMeter and return path data technology.
Data for measurement include:
- Provision of TV ratings currencies
- Subscriber viewing data for TV operators
- Social TV data
- Ad occurrences, placements & spend
- Earned media value (EMV) and sentiment
- Consumer brand affinities and media consumption / TGI