Campaign Analysis : Improve campaigns efficiency

Campaign analysis provides daily data on keyword performance and competitors’ paid search activities.  This enables you to optimise your global and local campaign performance to deliver a better return on investment (ROI).  As well as shaping ongoing strategies, you can also react tactically, adapting campaigns as they go, in line with latest intelligence.

We do this by monitoring clients’ keywords used in advertising campaigns on online and mobile search engine marketplaces.  We then report on competitor spend, performance, creative copy and landing pages, and we do this across nearly 50 markets.

Each day we provide data for text ads and product listing ads across desktop and mobile search.  We do this in granular detail, covering spend, clicks and clickthrough rate, cost per click, impressions and share of voice, ad position, ad coverage, ad copy and landing pages.