Our solutions

We help clients optimise their media strategies by providing them with the right information. The services that do this are built around core capabilities which can be adapted to different and changing needs. Each service provides a variety of ways to inform and improve decision making.

Kantar Media Advertising Intelligence

Advertising and Search, Monitoring & Evaluation

Informing media planning and marketing strategies by measuring competitor advertising activities.

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Cross Media

Audience Measurement

Measuring actual media consumption by type, by device and by demographic.

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Consumer & Audience Targeting

Enabling advertisers, agencies and media owners to identify, target and reach key consumer audiences.

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Insight Solutions

Tailored research services giving a deeper understanding of any aspect of the media and their customers.

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Reputation, PR Monitoring and Evaluation

Measuring news coverage so clients can understand conversations and sentiment across the media.

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Social Media Intelligence

Identifying what matters to our clients by evaluating the vast volumes of social media content created every day.

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