Paid search marketing insights to optimise performance

Year in and out, the world’s best known brands and their agencies rely on Kantar Media’s AdGooroo Search Marketing Intelligence Platform—the leading search intelligence solution since 2004—to answer their most important search questions, including:

  • Who are my top competitors and how am I performing against them?
  • What keyword opportunities am I missing?
  • What are my competitors saying in their ads?
  • How much are my competitors spending? 
  • How do I improve performance?
  • Who is bidding on my brand terms and using my brand in their ad copy?
  • And more 

One key reason is the fact that only Kantar Media provides a complete range of paid search marketing data for both traditional text ads and product listing ads across desktop and mobile, including more than 15 distinct data points to help you make better, more informed campaign decisions:

  • Ad spend
  • Cost per click
  • Clickthrough rate
  • Impressions
  • Clicks
  • Search volume
  • Ad copy
  • Landing pages
  • Ad coverage
  • SERP position
  • And more

In addition, we offer a broad range of organic data, including the estimated paid search equivalent value, as well as ecommerce data for Sponsored Ads on, including keyword search volume, ad coverage, page position, paid and organic rankings, ad creative and product pricing. 

No other provider comes close to the level of data and insights that we offer.

A Comprehensive View of the Entire Media Landscape

What’s more, Kantar Media is the largest advertising intelligence company in the world and the only paid search intelligence provider covering the full spectrum of advertising, from search to display, television to radio, and print to outdoor.

In fact, we cover nearly 10 billion ad occurrences across 27 different media platforms as well as in-market ad activity for more than 4 million brands. 

That means having a single, powerful solution to help you accurately compare category spend across media and get a more complete understanding of your individual competitors’ media mix, including how much they are spending on each ad medium. 

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