25 Days of Data - Day 14 - Winter Holiday

Which advertisers will win the holiday season this year?

Before, during and after Holiday 2018, Kantar Media will be there providing data and analysis to evaluate advertising during the year’s most important sales season.

Kantar Media, the global leader in connected media intelligence, has mined its extensive database to understand and report on recent trends in holiday advertising. Our analysis encompasses media ad expenditures as well as the content of ad messaging across newspapers, magazines, radio, television, and digital channels (including both English and Spanish-language ads).

• Winter Holiday: A Gift for Retail Advertisers – Download this informative report in which Kantar Media reviews the advertising trends that characterized Winter Holiday 2017 and examines the state of retailer ad spending leading into the 2018 season.
• Walmart and Target get an early start for the holidays – Our analysis of the top new TV ads and highest spending TV advertisers for the week ending November 4th, we find both Walmart and Target debuting new holiday-themed commercials.

To find out more about Kantar Media’s media intelligence, click here.