25 Days of Data - Day 19

As soon as November hits, many advertisers race to be top of mind as the winter holidays approach. ebay was one such advertiser, kicking off its holiday campaign with two new ads which debuted November 1. The ads encourage consumers not to “shop like everybody else” because ebay has the best deals on the best brands. 

 The company spent 100 percent of its national TV budget on placement of these two holiday ads during the week. To date, the commercials have aired nationally more than 1,800 times and with the holiday season just getting started, we will likely be seeing more from ebay in the coming weeks. 

This content first appeared in  The Drum as part of ongoing weekly data release on creative spend from top advertisers

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